Conversion Analytics & Video A/B Testing
Measure the real impact of your videos on revenue, conversion rate, and customer behavior.JOIN tracks every video interaction across the customer journey and connects engagement to business outcomes. Run A/B tests on your videos to continuously improve performance.
Centralize all your video KPIs in a single dashboard
Track the impact of your videos across the entire customer journey. Analyze performance by content, product, or page to identify what drives engagement, conversions, and revenue.
Improve conversion with video A/B testing
Test different videos, formats, designs, and placements to identify what drives the most engagement, conversions, and revenue. JOIN automatically distributes traffic, measures performance, and helps you deploy winning experiences with confidence.
Our customers see measurable results
“After 6 weeks of testing, we reached +3.93% add-to-carts. JOIN demonstrates a real business impact, without degrading the user experience.”
Want to see JOIN on your own website?
Video Analytics & A/B Testing FAQs
What is ecommerce video analytics?
Ecommerce video analytics helps brands understand how videos influence customer behavior, including engagement, add-to-cart rate, conversion rate, and revenue generated.
Additional metrics commonly analyzed include time on site, bounce rate, and pages viewed.
Unlike traditional video analytics, it focuses on business outcomes rather than views alone.
How does revenue attribution work?
JOIN tracks the customer journey from video interaction to purchase, allowing brands to understand which shoppable videos contribute to sales and revenue
What can I A/B test?
You can test videos, placements, formats, designs, CTAs, and complete page experiences to identify which variations generate the best results.
Can I measure the impact of video on conversion rate?
Yes. JOIN directly connects shoppable video engagement to conversion metrics, helping brands measure the impact of their video strategy on ecommerce performance.
To understand the true impact of video, we recommend running A/B tests between experiences with and without video. This allows you to measure the uplift generated by video and accurately quantify the incremental revenue, add-to-cart rate, and conversions it drives.
How long does it take to get statistically significant results?
It depends on your traffic volume and test configuration. In most cases, we recommend running a test for at least two weeks to gather sufficient data and achieve a reliable level of statistical significance.
JOIN automatically analyzes performance and helps you determine when results are statistically reliable enough to make a confident decision.
Can I analyze performance by product or page?
Yes. You can segment analytics by product, page, content type, device, placement, and other dimensions to identify optimization opportunities.