Shoppable Videos: turn video tinto conversion
Improve your conversion rates and deliver immersive shopping experiences with shoppable videos. Embed them across your entire customer journey, from product pages and emails to mobile apps. No impact on page speed, only on sales.
Shoppable videos deliver proven impact on ecommerce performance
Shoppable Videos - Put video at the heart of the buying experience
Deploy shoppable videos and Web Stories wherever customers buy: product pages, collection pages, homepage, mobile apps, email flows and post-purchase experiences.
In the formats that best fit your brand and drive the highest conversion.
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Launch shopping video across your entire catalog
Connect your product feed (Shopify, Google Merchant Center, CSV and more) to JOIN and automatically sync product IDs, variants, pricing and product imagery.
Deploy shoppable video experiences across the entire customer journey.
No technical skills required. No impact on page speed.
Manage pdp video at scale, even across thousands of products
Whether you have 10 products or 10,000, JOIN helps you scale video commerce without adding operational complexity.
Our AI automatically matches content to products with a confidence score. Review, approve or tag products in one click, and JOIN automatically distributes videos to the right pages.
Detect products featured in social content and turn your UGC into a conversion-driving asset.
Our customers see measurable results
“Thanks to JOIN, we capture attention, we reassure and we convert better. It is a way of bringing our brand image to life by responding to very concrete performance challenges.”
Want to see JOIN on your own website?
FAQ about Shoppable Videos
What is a shoppable video?
A “shoppable video” is an interactive video where viewers can purchase products directly within the video experience. With a single tap, visitors can open the product page, add items to their cart, or proceed to checkout, all without leaving the video.
Also called "web stories" as inspired by Instagram Stories and TikTok, this format is seamlessly integrated into your e-commerce website: homepage, product pages, category pages, or any other page of your online store.
Why use shoppable videos on an e-commerce website?
Shoppable videos turn inspirational content into a direct conversion driver. On average, visitors who engage with shoppable stories convert 1.5 to 2 times more, spend longer on the site, and increase their average order value. It’s also an effective way to maximize the value of the content you already create for social media.
For UGC, JOIN includes an automated rights management module: you identify relevant UGC content, send a standardized rights request to the creator, and once approved, the content becomes legally usable on your website.
How do you create a shoppable video with JOIN?
Create a web story in a few simple steps, no technical skills required:
(1) import your videos from Instagram, TikTok, or your media library,
(2) tag products using automatic catalog synchronization,
(3) publish your story in a widget on any page of your website.
The whole process takes less than 5 minutes per story.
Where can shoppable videos be integrated on a website?
Anywhere: homepage, product pages, category pages, cart pages, and blog articles. JOIN offers multiple formats (carousels, floating stories, inline players, and immersive video galleries) designed to fit every placement and business goal, whether it's brand awareness, conversion, or increasing average order value.
These video experiences can be deployed across the entire customer journey, from Homepage Videos and Product Page Videos (PDP Videos) to Collection Page Videos (PLP Videos), Video Carousels, and Shoppable Video Galleries.
Do shoppable videos slow down my website?
No, and we know Page Speed is important for you. JOIN’s script loads asynchronously, videos are delivered through a dedicated CDN, and content is loaded on demand. The impact on Core Web Vitals (LCP, INP, CLS) is minimal, and the JOIN technical team supports optimization from the initial setup.
Are JOIN shoppable videos compatible with Shopify, PrestaShop, Magento, and other CMS platforms?
Yes. JOIN offers a native integration for Shopify and Shopify Plus with automatic synchronization of your catalog, pricing, and inventory. The solution is also compatible with PrestaShop, Magento, Salesforce Commerce Cloud, WooCommerce, and any platform that supports JavaScript integration.
Can the appearance of the video player be customized?
Yes, completely.
Colors, typography, shapes, animations, widget behavior, and positioning can all be customized to match your brand guidelines. This allows brands to deliver a seamless and consistent user experience without any visual disruption.
Can TikTok and Instagram videos be reused as shoppable videos?
Yes, and this is actually the starting point for most of our customers.
JOIN connects directly to your Instagram and TikTok accounts and automatically imports your Reels, Stories, and posts into your media library. You can turn social content into shoppable videos for your website in just a few clicks, with no manual re-uploading required.
What results and performance metrics can be tracked with shoppable videos?
Our customers typically see conversion rate increases ranging from +20% up to 6x after integrating shoppable videos. The JOIN dashboard provides real-time tracking for views, engagement rate, product click-through rate, add-to-carts, conversions, and generated revenue — by widget, story, and product.
You can also run A/B tests on widgets, placements, and content layouts. All data can be exported and synced with GA4 and most CDPs.
How quickly can shoppable videos be launched on a website?
On average, it takes between 24 and 48 hours from sign-up to launching your first widget: around 15 minutes to install the script, a few hours to sync the product catalog, and then a kick-off session with your dedicated Customer Success Manager to define your content strategy. Around ten stories are enough to get started.
Why choose JOIN, the leading shoppable video solution?
Leading e-commerce brands and growing online stores trust JOIN to turn short-form video into measurable revenue. Through A/B testing, our customers consistently see significant conversion lifts, from +20% up to 6x higher conversion rates. With seamless integration, real-time analytics, and dedicated support, JOIN helps brands launch high-performing shoppable video experiences fast.
We also wrote an article comparing the best shoppable video platforms in 2026 to help you choose.