Shoppable Video: turn videos into conversions
Embed shoppable videos across your website, mobile app, and email campaigns. Let customers discover products, build purchase confidence, and shop directly from your videos.
Deploy shoppable video across the entire customer journey
Why limit shoppable videos to product pages? Bring them to every stage of the customer journey, from discovery to conversion and nurturing.
Product Pages (PDP)
Increase conversion where purchase decisions happen.
Homepage & Collection Pages (PLP)
Turn visitors into engaged shoppers from the first interaction. Accelerate product discovery.
Mobile Apps
Deliver native shoppable video experiences directly in your app.
Email & SMS
Turn campaigns and lifecycle flows into interactive shopping experiences - like Klaviyo campaigns.
Proven impact on eCommerce performance
+19%
Conversion rate
x3
Session duration
+70%
Engagement
“Being able to keep visitors engaged and encourage them to explore our website has been a huge win for us. Our bounce rate dropped from 62% to 33%.”
Véronique Laury
Ecommerce Director - Nuxe
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“The impact on our sales has been quite significant. Users who engage with JOIN have a conversion rate of 1.5, vs. roughly half that for those who don't.”
Nam Vu
Global Digital Director - S.T. Dupont
“JOIN has helped us build a true video-first culture at Cuir City. Customers who watch JOIN videos convert 2.8× more than those who don't.”
Sullivan Debeaussart
Ecommerce Director - Cuir City
Immersive video format that convert
JOIN supports multiple shoppable video formats designed for different use cases. Every format is fully customizable to match your brand guidelines.
Display videos in a full-screen Reels or TikTok-style format. Available in vertical or square layouts, as carousels or sticky placements.
Instagram-inspired vertical video experiences, available as standalone widgets or carousels.
Enhance PDP and PLP media galleries with multiple assets and immersive shopping experiences.
Capture attention with high-impact video placements that blend naturally into the browsing experience.
Turn browsing into discovery with dedicated shoppable video experiences.
Turn existing content into shoppable experiences
Most brands already have content. The challenge is activating it across the shopping journey.
Social Feed Integration
Connect Instagram & TikTok to use social videos on your shoppable stories.
UGC & Creator Content
Centralize creator videos, import approved content, and manage usage rights in one place.
Brand Assets
Reuse campaign creatives, product videos, and existing marketing content.
x2
Conversion rate
“Since implementing JOIN on our website, our add-to-cart and conversion rates have doubled. The videos educate and reassure our customers.”
Katia Da Veiga
Founder & CEO - Indira de Paris
Why brands choose JOIN for Shoppable Video
Fast deployment
Launch in hours, not days. No impact on page speed.
More conversions
Revenue-focused analytics and built-in A/B testing.
Consistent brand experience
More content coverage across your catalog, website, app, and email.
Ready to turn video into revenue?
Join 400+ brands using shoppable video to increase conversion rates and revenue.
FAQs
What Is a Shoppable Video?
A shoppable video is an interactive video that lets shoppers discover products, open product pages, add items to their cart, and purchase without interrupting their browsing experience.
One popular format is the Web Story, inspired by Instagram Stories and TikTok, but shoppable videos can also be displayed as carousels, galleries, floating widgets, inline videos, and product page videos.
Why use shoppable videos on an ecommerce website?
Shoppable videos turn inspirational content into a direct conversion driver. On average, visitors who engage with shoppable stories convert 1.5 to 2 times more, spend longer on the site, and increase their average order value. It’s also an effective way to maximize the value of the content you already create for social media.
For UGC, JOIN includes an automated rights management module: you identify relevant UGC content, send a standardized rights request to the creator, and once approved, the content becomes legally usable on your website.
How do you create a shoppable video with JOIN?
Create a web story in a few simple steps, no technical skills required:
1. import your videos from Instagram, TikTok, or your media library,
2. tag products using automatic catalog synchronization,
3. publish your story in a widget on any page of your website.
The whole process takes less than 5 minutes per story.
Where can shoppable videos be integrated on a website?
Anywhere: homepage, product pages, category pages, cart pages, and blog articles. JOIN offers multiple formats (carousels, floating stories, inline players, and immersive video galleries) designed to fit every placement and business goal, whether it's brand awareness, conversion, or increasing average order value.
These video experiences can be deployed across the entire customer journey, from Homepage Videos and Product Page Videos (PDP Videos) to Collection Page Videos (PLP Videos), Video Carousels, and Shoppable Video Galleries.
Do shoppable videos slow down my website?
No, and we know Page Speed is important for you. JOIN’s script loads asynchronously, videos are delivered through a dedicated CDN, and content is loaded on demand. The impact on Core Web Vitals (LCP, INP, CLS) is minimal, and the JOIN technical team supports optimization from the initial setup.
Are JOIN shoppable videos compatible with Shopify, PrestaShop, Magento, and other CMS platforms?
Yes. JOIN offers a native integration for Shopify and Shopify Plus with automatic synchronization of your catalog, pricing, and inventory. The solution is also compatible with PrestaShop, Magento, Salesforce Commerce Cloud, WooCommerce, and any platform that supports JavaScript integration.
Can the appearance of the video player be customized?
Yes, completely.
Colors, typography, shapes, animations, widget behavior, and positioning can all be customized to match your brand guidelines. This allows brands to deliver a seamless and consistent user experience without any visual disruption.
Can TikTok and Instagram videos be reused as shoppable videos?
Yes, and this is actually the starting point for most of our customers.
JOIN connects directly to your Instagram and TikTok accounts and automatically imports your Reels, Stories, and posts into your media library. You can turn social content into shoppable videos for your website in just a few clicks, with no manual re-uploading required.
What results and performance metrics can be tracked with shoppable videos?
Our customers typically see conversion rate increases ranging from +20% up to 6x after integrating shoppable videos. The JOIN dashboard provides real-time tracking for views, engagement rate, product click-through rate, add-to-cart rates, conversions, and revenue generated. By widget, story, and product.
You can also run A/B tests on widgets, placements, and content layouts. All data can be exported and synced with GA4 and most CDPs.
How quickly can shoppable videos be launched on a Shopify store?
On average, it takes between 24 and 48 hours from sign-up to launching your first shoppable video widget: around 15 minutes to install the script, a few hours to sync the product catalog, and then a kick-off session with your dedicated Customer Success Manager to define your content strategy. Around ten stories are enough to get started.
Why choose JOIN, the leading shoppable video solution?
Leading e-commerce brands and growing online stores trust JOIN to turn short-form video into measurable revenue. Using A/B testing and continuous optimization, our customers consistently achieve significant conversion lifts, from +20% up to 6x higher conversion rates. With seamless integration, real-time analytics, and dedicated support, JOIN helps brands launch high-performing shoppable video experiences fast.
We also wrote an article comparing the best shoppable video platforms in 2026 to help you choose.