UGC Grid & Automatic Flows: automatically integrate your customer content on your site with JOIN

Why on-site UGC activation remains a challenge for e-commerce teams

UGC management requires time and resources at each stage. Between collecting content, managing rights, and manually updating widgets, teams struggle to maintain a consistent and regular display on their pages. Without a suitable tool, UGC activation on e-commerce website becomes a time-consuming task rather than a performance driver.

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How does the UGC Grid widget work

The widget is integrated into your site in the form of a visual grid. At creation, you define the criteria for selecting the content to be displayed:

• The type of posts : Stories, Reels or Classic Posts
• Manual tags that you want to highlight
• The hashtags associated with your UGC campaigns

Only content including the rights have been previously accepted by users are eligible for display: no legal risks, no unauthorized content. The design of the widget is fully customizable to adapt to the graphic charter of each site.

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The real novelty: Automatic Flows

This is where the feature takes on its full value. Until now, updating a UGC widget required manual intervention. With the Automatic Flows, this process becomes fully automatic.

The principle: as soon as a new UGC corresponds to the criteria configured previously, and its rights have been accepted, it is automatically integrated into the widget on your site. No action required, no delay.

For your teams, this changes three things in concrete terms:

• Less operational load on the daily management of content
• A widget that is always up to date, even during peaks of activity (product launch, seasonal campaign, etc.)
• Activation at the right time, without relying on manual validation for each publication

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Concrete benefits for your teams

With UGC Grid and Automatic Flows integrated in your shoppable video platform, you:

• Automate the integration of your UGC without mobilizing your technical teams
• Stay in control thanks to the accepted rights filter, applied to each new content
• Accelerate your time-to-publish without technical dependence
• Adapt the experience to your DA thanks to the widget's customization options

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UGC Grid, Automatic Flows: UGC activation without friction

The UGC Grid with Automatic Flows is the promise of social content that is always active on your site without repeated effort. By combining the power of authentic UGCs with automation logic, JOIN transforms each new approved customer content into an e-commerce asset, instantly.

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Frequently Asked Questions

What is a UGC Grid?

A UGC Grid is a widget that automatically displays user-generated content (UGC) on an ecommerce website in a visual grid format. It allows brands to showcase customer photos, videos, Stories, and Reels to strengthen social proof and build trust with visitors.

How can I display UGC on an ecommerce website?

UGC can be displayed through a dedicated widget connected to your social media channels. With JOIN's UGC Grid, content matching your selected criteria is automatically published on your website once usage rights have been approved.

Why does UGC improve conversion rates?

User-generated content provides authentic social proof. It allows shoppers to see products being used in real-life situations, helping build trust, reduce purchase hesitation, and often improve engagement, add-to-cart rates, and conversions.

How do JOIN Automatic Flows work?

Automatic Flows automate the updating of your UGC Grid. Whenever new content matches your predefined criteria and usage rights have been approved, it is automatically added to the widget without any manual action from your team. This allows brands to automatically display UGC across product pages, collection pages, and other key moments of the customer journey.

Can I display only content with approved usage rights?

Yes. JOIN's UGC Grid only displays content for which usage rights have been explicitly approved by creators. This allows brands to stay compliant while automating the activation of customer content.

What types of content can be displayed in a UGC Grid?

You can display a variety of social content formats, including Instagram Reels, Stories, videos, photos, and standard social media posts. Content can also be filtered using hashtags, tags, or campaign-specific criteria.

What are the benefits of automating UGC publishing?

Automation reduces the operational workload for ecommerce and marketing teams, accelerates content publishing, keeps your widget continuously updated, and helps brands activate more customer content without additional manual effort.

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