E-commerce video: the new reflex of brands that convert
E-commerce is entering a new era: that of interactive video content.
Where static visuals and long descriptions no longer attract attention, video stands out as the most engaging and efficient format to convince and sell.
Inspired by the codes of TikTok, Instagram or YouTube, the e-commerce video transpose this fluid and immersive experience directly to commercial sites. The result: more attention, more emotion... and more conversions.
+23% of sales observed on product sheets including a video (JOIN data).
Shoppable video: content per click, without friction
La Shoppable video allows you to buy a product directly from the video, without leaving the page.
A click on a tag, a button, an integrated banner, and the customer can discover, select, and buy instantly.
It is the perfect format for reduce friction between inspiration and action:
- the user sees the product in a real context,
- immediately understands its value,
- and proceed with the purchase without interruption.
On average, visitors who interact with a shoppable video convert x3 more than on a classic product sheet.
Why e-commerce video sells
1. She gets attention
The user decides in less than 8 seconds whether to stay on a page.
A video catches the eye, tells a story and makes you want to go further.
2. She reassures
Seeing a product worn, handled or tested removes doubts: size, texture, use, rendering.
Customer testimonials or UGCs (user videos) further strengthen credibility.
3. It makes the decision easier
By integrating a CTA directly into the “Buy Now”, “Discover the Product” video, you eliminate a step.
Buying becomes natural, intuitive, immediate.
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Where to integrate it for maximum impact
- On your product sheets, to show details, uses, customer reviews.
- On your homepage, to promote your best sellers or your new products.
- In your emails, to boost the click rate with short and inspiring videos.
A well-placed video is an additional conversion point on each visit.
The 3 golden rules of a successful Web Story
- Authentic above all : favor real, sincere, embodied content.
- Short and punchy : get attention from the first 3 seconds.
- Mobile-first : 70% of purchases are made on smartphones, think vertical format and visible CTA.
In summary
- La e-commerce video It's no longer a bonus, it's a conversion standard.
- La Shoppable video connects inspiration and frictionless shopping.
- Brands that adopt it are gaining attention, trust and performance.
👉 The future of e-commerce is video, interactive... and instantly purchasable.
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