Creating an e-commerce story has never been easier
Stories have become an essential tool in video commerce: they capture attention, enrich product pages and participate directly in conversion.
But creating them was often seen as a time-consuming task, requiring juggling formats and integrations.
It is to streamline this process that JOIN introduces a whole new experience centered on intention.
The idea: no longer start from the story builder, but from your distribution objective: where the story should appear, at the heart of the buying journey.
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A creative experience that adapts to your distribution logic
Now, the creation of a story is done directly from the spaces where you need it: the homepage, the “Stories” tab but especially within an active widget on your product pages.
In two steps, the content takes shape:
- Select your media among your UGC videos, your social posts, your product visuals or even AI-generated content.
- Set up the story by adding a name, language, CTA, or shopping component. You can even associate the story to multiple product pages in one click.
The result: you stay focused on the dissemination and relevance of your message, without going through technical back-and-forth.
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Why is this evolution a game changer for video commerce
This simplification is not a simple gain in comfort: it is transforming the way e-commerce teams produce content.
By removing unnecessary steps, JOIN makes creating stories as natural as adding a product visual.
👉 Less friction in the process.
👉 More reactivity to respond to commercial highlights.
👉 Better consistency between the content and the page where it is integrated.
And for teams that want to go further, the Classic Story Builder remains available to further enrich, test, or personalize each content.
Towards a smoother and more accessible commercial video
With this redesign, JOIN confirms its vision: to make video commerce a standard accessible to all brands, without complexity or waste of time.
Creating a story becomes a fast, integrated action, and directly connected to e-commerce performance.
One more step towards a frictionless experience, where video is no longer thought of as a format to be produced, but as a lever to be activated.
