UGC & Video Commerce: how JOIN simplifies the activation of your customer content
UGC, User Generated Content, has become a pillar of e-commerce performance.
Stories, videos, photos published spontaneously by your customers: these are the most authentic, the most watched and often the most converting content.
However, a large majority of brands are not yet exploiting their full potential in their product sheets or in their video commerce strategy.
JOIN simplifies this step precisely: retrieve, organize, secure and activate your UGC in a few clicks to transform them into conversion levers.
Why UGC is a conversion accelerator
UGC brings what the content produced does not always provide:
- Authenticity
- real social proof
- Of the projection
- a stronger emotional connection with the brand
- a native format, perfectly adapted to mobile
In a context where brands are competing in video commerce, customer content is often the most effective in reassuring, inspiring and reducing the distance to purchase.
It is a lever that has become essential.
Activate your UGC in JOIN: simple, centralized, automatic
The UGC JOIN feature is designed to allow e-commerce teams to manage everything from a single space, easily.
1. Automatic retrieval of Instagram content
By connecting your Instagram account, JOIN automatically goes up:
- The stories
- The reels
- The posts
- where your brand is identified.
No more manual exports, captures and shared folders: everything comes directly into JOIN.
2. Integrated rights management
A rights request can be sent in one click.
As soon as a creator accepts it, the content automatically changes to “Accepted”.
JOIN also allows you to define the duration of rights, to track the expiration of rights, and to automatically unpublish content that has reached the end of authorization.
3. Direct activation in video commerce
From JOIN, you can select your UGCs, add your product tags, integrate them into JOIN Stories and make your content shoppable in your PDPs.
A smooth experience, optimized for conversion.
Example: how a brand uses its UGC in JOIN
Some brands are already using UGC as a powerful tool to strengthen their video commerce.
A brand like Lancaster re-uses the content posted by its customers to enrich its product pages. She integrates her UGC into her JOIN Stories to show her bags worn in real life: a simple, human and very efficient format.
We've also added a video decryption right here in the article to show you, in 1 minute, how this usage works directly in JOIN.
UGC + Video Commerce = a powerful duo
UGC is a highly engaging format.
Video commerce is now an essential lever in the buying process.
Together, they create more reassurance, more projection, and more conversion.
JOIN allows teams to move from dispersed customer content to UGCs that are activated, controlled and perfectly integrated into the journey.
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