Carrefour multiplies exposure to promotions on its app by 2
“Thanks to JOIN, we managed to find the perfect hook when the customer arrives on our promotion area. The Stories are eye-catching, highly readable and highly engaging.”
Overview
crossroad, a major player in mass distribution, is accelerating Digital transformation Of His Promotional Paths On its site and its mobile application.
In 2025, theStop the paper catalogs Requires the brand to thoroughly rethink the promotional experience, with a clear objective: to offer A digital alternative More efficient, more legitimate and More Engaging.
Challenge
The end of paper catalogs brings out several key challenges for Carrefour:
- Adapting the exposure of promotions to mobile, the main point of contact with customers
- Maintaining a high level of commitment, despite the disappearance of a historical support
- Simplifying the experience, by Bringing Together Offers in a Single and Actionable Space
The challenge: to transform a promotional highlight into an effective digital experience.
Solutions
Carrefour integrates Stories JOIN At the heart of its promotional space on the mobile application.
Placed At the top of the page, Stories immediately capture attention and highlight key offers in a Vertical video format, natively Designed for Mobile.
This Format Allows You to Combine Readability, Commitment and Action, by giving direct access to the basket and product sheets.
Results
The performances are there:
- Doubled Exposure to Promotions : 15% to 30% of customers
- Strong Increase in Engagement, with a number of sessions multiplied by two
- 5.3% of Exposed Customers Interact directly with offers via Stories
Building on these results, Carrefour is making Stories a key driver of its promotional strategy, with the ambition of moving towards a Ever More Personalized Promotion.
