Carrefour multiplies exposure to promotions on its app by 2

Carrefour, a major player in mass distribution, is accelerating digital transformation of his promotional paths on its site and its mobile application.

In 2025, theStop the paper catalogs requires the brand to thoroughly rethink the promotional experience, with a clear objective: to offer A digital alternative more efficient, more legible and more engaging.

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The end of paper catalogs brings out several key challenges for Carrefour:

• Adapting the exposure of promotions to mobile, the main point of contact with customers
• Maintaining a high level of commitment, despite the disappearance of a historical support
• Simplifying the experience, by bringing together offers in a single and actionable space

The challenge: to transform a promotional highlight into an effective digital experience.

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Carrefour integrates Stories JOIN at the heart of its promotional space on the mobile application.

Placed At the top of the page, Stories immediately capture attention and highlight key offers in a vertical video format, natively designed for mobile.

This format allows you to combine readability, commitment and action, by giving direct access to the basket and product sheets.

The performances are there:

• Doubled exposure to promotions : 15% to 30% of customers
• Strong increase in engagement, with a number of sessions multiplied by two
• 5.3% of exposed customers interact directly with offers via Stories

Building on these results, Carrefour is making Stories a key driver of its promotional strategy, with the ambition of moving towards a ever more personalized promotion.