Lancaster improves engagement by 111% thanks to JOIN Stories
“We have seen a significant improvement in our customer journey. Our bounce rate fell by 13%, which had a positive impact on our turnover.”
Overview
Lancaster, an iconic leather goods brand, wants to offer an online experience that matches the quality of its products.
In a world where material, size and scope are essential to the purchase decision, shot packs are no longer enough. The objective: Increase the time spent on product sheets and facilitate conversion.
Challenge
Buying a bag online raises several obstacles:
- Difficulty in Perceiving the Matter And the texture
- Lack of visibility on Lifesize
- Few elements to understand the Worn Every Day
- A High Risk of Rebound on Pages That Are Too Static
In addition, inspirational content already present on social networks was little used on the e-commerce site.
Solutions
Lancaster integrates Stories JOIN Directly on its product sheets to enrich the experience with an immersive video format.
Stories allow you to:
- Show Bags in Real Life (Worn, Details, Material)
- Reassure through a more concrete demonstration
- Revalorize existing content
- Activate the “Add to Cart” directly from the video
The integration is fluid and is a natural part of the buying process.
Results
The performances are immediate:
- -13% bounce rate
- 13 minutes of average session length With Story
- +111% of time spent Your Sessions Without Story
Beyond numbers, video removes the obstacles to buying, reassures and decision-making.
JOIN Stories thus become a direct driver of e-commerce performance for Lancaster.
