Palais des Thés recreates the online store experience and boosts its conversion thanks to JOIN shoppable videos.
“JOIN is a good purchase aid and a real third of virtual advice for our customers. It's very easy to deploy, and that's why it's found on a lot of the products on our site.”
Overview
Palais des Thés is a French tea house recognized for its sensory approach. In store, tea sommeliers advise customers on origins, preparation and tasting notes.
The e-commerce site generates significant traffic, mainly mobile. The challenge: recreate the advice experience that customers find in stores online.
Challenge
Selling tea online poses a fundamental challenge: the absence of a sensory dimension.
- Impossible to smell or taste the product on a frozen product sheet
- A strong need for pedagogy : matcha preparation, infusion temperatures, tasting notes
- Cross-sell that is difficult to activate between complementary ranges, especially on mobile
- Ephemeral products (rare grand crus) difficult to promote without dedicated filming
Solutions
Palais des Thés has integrated JOIN Stories on its product sheets:
Product preparation: step-by-step videos that customers follow to reproduce at home (matcha, iced tea, infusions).
Notes and tasting: visual stories to highlight aromas, especially on natural teas.
Customer reviews: uploaded in video format to complete the written opinions and reassure.
Cross-sell: links between products in the same range to create a real product network.
Results
Product sheets with JOIN have a better conversion rate and a higher amount of time spent.
Outstanding case: matcha, the first keyword in site traffic. Visitors came looking for information. JOIN made it possible to capture and convert them.
Beyond performance, JOIN has become a storytelling tool: valorization of partner ceramic artists, highlighting the work of producers, content on manufacturing.
