A/B Video test: the JOIN feature to boost your e-commerce conversion rates
In e-commerce, continuous optimization is no longer an option. To maximize conversion, every element of a product sheet (from the video format to its position on the page) needs to be tested, measured, and adjusted. This is exactly what the new feature allows A/B video test JOIN, designed to help e-commerce and digital teams making data-driven decisions without leaving their platform.
Why A/B video testing is essential for your e-commerce performance
The video experience is now a standard in the buying journey. It influences commitment, trust, and conversion. But to know What video, format, or design works best often remains a challenge, due to the lack of appropriate tools or technical resources.
That's where JOIN comes in: our new feature forA/B integrated video test allows you to launch test campaigns directly in your dashboard, without having to connect third-party tools or mobilize your tech team.
How does A/B video testing work in JOIN
Starting an A/B test in JOIN is quick and easy. From the tab Analytics, you create your campaign and define what you want to compare. Four main scenarios are available:
- Show or not the JOIN video widget on the same product page.
- Test two locations of the widget (at the top vs at the bottom of the page).
- Comparing two videos different within the same widget.
- Opposing two designs (e.g.: “bubbles” vs “cards” version).
You then name the two versions (A and B) and define your test hypothesis according to the KPI to be measured: conversion rate, addition to cart, average cart, or revenue per visitor.
Analysis of results and decision making
Once the campaign is launched, monitoring is carried out in real time from your Analytics space:
- Campaign status and key dates
- Level of statistical significance
- Winning version
- Number of views and traffic distribution
JOIN also calculates the evolution of your secondary KPIs to offer you a global vision of the impact. When the significance exceeds 95%, the best performing version is clearly identified. Below, the test continues to accumulate data to make the results more reliable.
The concrete benefits for e-commerce teams
With video A/B testing integrated into JOIN, you:
- Optimize your buying journey without depending on external tools.
- Validate your creative and technical choices thanks to data.
- Accelerate your decision making thanks to results that can be used quickly.
- Maximize your ROI by focusing your efforts on what actually converts.
Towards a data-driven approach to video commerce
Launching an A/B video test with JOIN means giving your teams the means to Replacing intuition with proof. By testing different content, designs, or locations, you can identify what works best for your audience and turn each video interaction into a performance driver.
The result: more efficient product sheets, a smoother user experience and, above all, higher conversion rates.
{{cta}}
.png)